Atmos x Nike Animal Pack

Hailing from Tokyo, Japan, what some call the global epicenter of sneaker collecting, atmos has had a long standing relationship with Nike. Working on their first collaboration back in 2001, one of atmos’ most revered collaborations was the Animal Pack released in 2006. More than a decade later, the Air Max 1 and 95 are being brought back for the first time to celebrate Air Max Day, 2018.

It’s interesting to hear Hirofumi Kojima’s thoughts about how animals use their camouflage to blend into nature while people use it to stand out in the crowd.

In the video below the Creative Director of Atmos, Hirofumi Kojima tells about the inspiration and designproces of the ‘Animal Pack’ or ‘Zoo Pack’ as he calls it.